The New Madewell Girl

Refined and relaxed is the archetype of Joyce Lee, a seven year veteran of the brand who previously worked in the accessories department, only to now be Head of Design. Her aesthetic is part of everything she does-- home decor, design sketches and her carefree demeanor. Madewell's fall 2015 presentation read: "Switch the context; change the story." That is exactly what Lee did as she reinvented what it means to be a Madewell Girl.

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Fashion Month Streetstyle You CAN Wear

There's this thing happening in fashion this past month, if I do say so myself. The last few years I looked through countless street style roundups and found myself wondering, "Is this fashion or is
this the casting for American Horror Story Freakshow?"

Paris Fashion Week : Designers you need to know

What the Olsens taught me about style