Showing posts with label designers. Show all posts
Showing posts with label designers. Show all posts
The New Madewell Girl
10.28.2015
Refined and relaxed is the archetype of Joyce Lee, a seven year veteran of the brand who previously worked in the accessories department, only to now be Head of Design. Her aesthetic is part of everything she does-- home decor, design sketches and her carefree demeanor. Madewell's fall 2015 presentation read: "Switch the context; change the story." That is exactly what Lee did as she reinvented what it means to be a Madewell Girl.
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