The New Madewell Girl

Refined and relaxed is the archetype of Joyce Lee, a seven year veteran of the brand who previously worked in the accessories department, only to now be Head of Design. Her aesthetic is part of everything she does-- home decor, design sketches and her carefree demeanor. Madewell's fall 2015 presentation read: "Switch the context; change the story." That is exactly what Lee did as she reinvented what it means to be a Madewell Girl.

  In her first collection for the brand, Lee drew inspiration from those with an eye for travel. From Mexico to Morroco, this eclectic girl isn't afraid to wander outside the city limits and become a nomad for the Spring. The blouses were heavily embroidered (Oh, and customizable, might I add) rompers were ruffled and off-the-shoulder, and colors were neutral exuding a breezy but feminine vibe. The collection was heavy with denim pieces; vintage inspirited straight leg jeans (save yourself the Goodwill rack dismantling) button-front skirts, jackets and overalls galore.

Each item looks effortless, but in the way of going into your perfectly curated closet and "throwing something on" that not only blends with your current wardrobe, but compliments. Oh! And don't forget the accessories. Slides, cross-body bags and skinny scarves bring everything together.

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